CHRISTMAS IN THE ORIENT

The Role of Gift-Giving

Gift-giving is one custom that has never faded away. For a long time, Koreans have found much joy in giving and receiving gifts. This was one reason for the popularizing of the Christmas celebration in Korea.

After World War II, for the U.S. soldiers stationed in Korea who wanted to strengthen their ties with the people, churches were places to meet and to distribute gifts and relief aid. Especially on Christmas Day did this occur. Many children visited churches out of curiosity, and there they had their first exposure to gifts of chocolate. As you can understand, many of them then looked forward to the next Christmas.

For such children, Santa Claus was an American soldier in a red stocking cap. Proverbs 19:6 says: "Everybody is a companion to the man making gifts." Yes, gift-giving proved to be very effective. But as you can conclude from that verse, such gifts do not guarantee a lasting friendship. Even in Korea, many are those whose experiences with the church amounted to nothing more than a taste of chocolate in their younger years. Christmas, though, was not forgotten. Along with Korea's rapid economic growth, commercialism grew, and Christmas gift-giving was a simple means for boasting consumer spending. Businesses exploited Christmas to increase profits.

That provides you with insight into Christmas in the Orient today. Aiming at the Christmas shopping spree, new products are developed. Plans for advertisements begin in midsummer. Sales figures peak at year-end, supported by all the purchasing of Christmas gifts, cards and musical recordings. Why, advertisement would make the average youth feel miserable if he or she stayed at home and did not get any presents on Christmas Eve!

As Christmas Day draws near, stores and shopping malls in Seoul get crowded with people who are there to buy gifts, and the story is the same in other Oriental cities. There are traffic jams, Hotels, business districts, restaurants and nightclubs are flooded with customers. Sounds of revelry-loud singing-can be heard. On Christmas Eve, drunken men and women are seen making their way through streets that are littered with trash.

So it is, Christmas in the Orient is no longer a holiday led by professed Christians. Obviously, in Korea as elsewhere, commercialism has taken the lead in making the most of this holiday of Christendom. . Is the commercialism, then, solely to blame for a Christmas that has become so out of line with the spirit of Christ? True Christians need to probe deeper into the serious issues involved.

Next time: The Origin of Christmas

Watchtower, 1999